Work Experience
Oct 2024 - present
Social Media Coordinator
TRIBE (Advertising Agency)
-
Develop monthly content calendar briefs for multiple clients across diverse industries, ensuring tailored strategies for each niche.
-
Plan, set up, manage, and optimise paid advertising campaigns across Facebook & Instagram (Meta), Google, and LinkedIn for all clients.
-
Create video concept scripts for the production team to support engaging monthly video content.
-
Prepare detailed social media performance reports on a monthly, quarterly, and yearly basis for all clients.
-
Manage CRM and moderate interactions across client business pages to maintain positive brand engagement.
-
Collaborate closely with production and design teams to align visual and messaging themes for monthly content.
-
Developed 12-month digital advertising media plans for the clients.
-
Perform various administrative tasks to support smooth workflow and client service operations.
Nov 2023 - Aug 2024
Marketing Coordinator
Red Roo Australia
-
Prepared engaging social media posts, including both content and images, to promote brand awareness across various platforms.
-
Prepared and executed winning Google Ads campaigns, driving targeted traffic and enhancing lead generation.
-
Wrote and managed the distribution of the monthly newsletter using HubSpot, keeping clients and customers informed of company updates and promotions.
-
Edited and refined promotional materials to ensure consistency and alignment with the brand's messaging and goals.
-
Managed SEO strategies for the company website and content, optimizing visibility and search engine rankings to drive traffic.
-
Developed informative and compelling articles to support marketing campaigns and enhance the company’s online presence.
Mar 2019 - Sep 2023
Marketing Coordinator
Privilege Partners, LLC
-
Effectively used paid advertising channels for brand promotion and lead generation. Strategically planned, produced, and monitored Facebook and Google advertising campaigns, optimising targeting criteria, ad creatives, and budgets to maximise reach, engagement, and conversions.
-
Executed careful backlink-building efforts and focused SEO implementations that boosted search engine ranks, increased organic website traffic, and strengthened online presence.
-
Using a variety of tools and applications, including Buffer, Hootsuite, SocialPilot, Semrush, etc., strategically collected and planned compelling content across various social media networks.
-
Created engaging and educational blog posts that spoke to the target demographic and improved the brand's online presence.
-
Created aesthetically appealing visuals and edited films for Social Media using design knowledge.
-
Swiftly responded to emails from customers, swiftly addressing their questions and resolving their issues.
-
Took on the duty of managing the smooth operation and optimisation of WordPress websites, specialising in e-commerce transactions using WooCommerce and Easy Digital Downloads, and guaranteeing a userfriendly interface and top speed.
-
Thorough testing and strict bug-fixing procedures were used to ensure a smooth user experience during the development of the plugins.
Jul 2017 - Feb 2019
Senior Virtual Assistant
Online Academic Writing Services
-
Oversaw product listings, order processing, and the upkeep of an appealing online storefront while managing and optimising the Shopify account to ensure a seamless e-commerce experience.
-
Gathered and evaluated sales data, creating thorough reports that offered insightful information to guide corporate decisions.
-
Kept organised and current financial records, keeping track of transactions, expenses, and accounts to enable efficient financial management.
-
Across social media channels, content is carefully prepared and managed.
-
Coordinated communications with clients and writers, responding to questions and resolving problems.
-
Produced project quotes, worked with writers, and made sure project specifications were met in accordance with customer demands and project deadlines.
Jun 2015 - Jul 2017
Accounting Assistant
Phil-Am Mart Gasoline Retail
-
Assured that tax payments were submitted accurately and on schedule using electronic filing methods, preserving compliance with tax laws and reducing the possibility of penalties.
-
Tax records have been organised and managed systematically to make it easier to find them and comply with regulations during tax audits and financial evaluations.
-
Oversaw employee payroll procedures, precisely and promptly computing wages, taxes, and deductions to guarantee a seamless payment cycle.
-
Managed the production and distribution of daily sales invoices while keeping precise and current records of all transactions for financial reporting and reconciliation.
-
Facilitated customer billing procedures and quickly provided receipts for cash payments, providing efficient and open financial transactions.
-
Gathered and evaluated sales data to create thorough weekly and monthly reports that provided insightful information on sales trends, performance, and expansion prospects.
Education
2024 - 2025
Diploma in Marketing and Communications | Spencer College
I pursued a Diploma in Marketing and Communications, where I developed strong skills in digital marketing, social media management, and strategic communication. The program strengthened my understanding of marketing principles, content creation, audience engagement, and how to effectively plan and execute digital campaigns across online platforms.
2023 - 2024
Cert IV in Marketing and Communications | Spencer College
I pursued a Certificate IV in Marketing and Communications, where I built a solid foundation in marketing principles, strategic communication, and digital marketing techniques.
2014 - 2019
Bachelor of Science in Accountancy | Gordon College
I completed a Bachelor's in Accountancy, where I developed a strong foundation in financial principles, auditing, and business management.
2010 - 2014
Information and Communication Technology | OCNHS
I completed my high school education focused on Information and Communication Technology, where I gained foundational knowledge in IT systems, software applications, and digital communication.
Key Skills
-
Social Media Marketing and Management
-
Email Marketing, Retargeting and Lead Generation
-
Facebook and Instagram (Meta), LinkedIn, Whatsapp, Tiktok and Google/Youtube Ads Management
-
Content Writing and Newsletter Management
-
SEO Optimization and Backlink Building
-
Graphic Images and Video Creation (Canva, Adobe Photoshop)
-
eCommerce Website Management (WordPress, Wix, WooCommerce, Shopify)
-
Customer Support Services
-
Accounting and Bookkeeping (Xero and Quick Books)
References
​Contact details available upon request.
Nicholas Theodoridis
General Manager
Tribe Agency
​
Jeni O’ Brien
Managing Director
Red Roo Australia
​​
Lovenna Tibas
Store Manager
Privilege Partners, LLC
​​
Charmaine Ruat
Project Officer
SAP Australia​​​
Certificates
​Proofs are available upon request.
Digital Marketing Certified
Hubspot Academy
Sept 2024 - Oct 2025​
​
Digital Advertising Certified
Hubspot Academy
Sept 2024 - Oct 2025​